Affordable Nexus: Google to Launch New Android One Device on 14th July with better Specs

android_one_lava_affordable_nexus_sfworx

Affordable Nexus: Google to Launch New Android One Device on 14th July with better Specs

Yes you heard it right, Google is going to launch new Android One Device on 14th July with Nexus like Specs at price of Rs 12,000. Google’s Android One Program is the initiative to built pure Android phones mainly targeted at people buying their first smartphone & for the developing market. Android one powered smartphones running on Stock android, with any modification by vendor. Google’s Android One powered devices are test by google to ensure they’re fast and responsive & will remain fast & responsive over time. They also ensure there Android One powered devices will Receives automatic Android updates for up to 2 years.

According to The Economic Times report the phone will be market as “Affordable Nexus”. Now talking about phone, Phone will be built by “Lava International” and will be launch in Delhi, which feature 5 inch of Screen, 2 GB RAM & Powered by MediaTek Processor.

Getting Started Guide to Successful Twitter Ad Campaign

Twitter Ads Campaign

This post was originally appeared on LinkedIn by Nikhil Misra.

  1. Do you use Twitter for your business? How often did you use Twitter Ad or Twitter cards?
  2. How much objective-driven campaign did you run on Twitter? What results did you get with the help of such robust and sophisticated ad system? 

    Twitter has been a proven tool in ‘surging’ the impressions, clicks and conversions on your ad campaigns or these 140 characters can do a serious magic for you. However, it is not just ‘Hashtag’ ‘Advertising’ ‘Technology’ or ‘Mention’ but the most powerful ‘networking’ tool ever created. Everything was perfectly placed before it got unveiled in the market. The concept to launching Twitter was to make a vigorous social media tool that helps connecting people throughout the world. Unlike Facebook or LinkedIn, where well acquainted people only get to connected each other. Twitter leverages us to follow anybody of our choices and preferences.

    When your inventory is high and cost of the product is relatively inexpensive than others, it’s time for you to try the Twitter Advertising tools; Twitter Ads. Before getting started there are few things which I am going to elaborate in order to comprehend that how many types of campaign can be run abreast. Initially to start an ad campaign, you must set the area and time zone. Unfortunately, India has a very big marketplace but still Twitter ads cannot be fully accessed and optimised in India. You have a chance to select your ‘country’ and ‘Time zone’ or wait for your country to be listed on Twitter ads. If you have selected the specific country and time zone — you will not be able to change it back as changes are made permanently, so be heedful to this step.

    There is one more line enlightened with ‘Blue’ colour — “I am interested in requesting more information in your managed client service”, opting that link will lead you the ‘business page’ of Twitter and It will ask you to fill the relevant information, if Twitter finds that you’re a big organization and request to advertise on Twitter, your request might be consented but as I said it’s sheer pivoted on Twitter’s policies.

    “Choosing the Time Zone and Country”

    If you opt the link which says “I’m interested in requesting more information in your managed client service” then Twitter will ask your credentials and review your information.

    Once you have set your time zone and country, it’s time for you to make a next turn which is “setting up the campaign”. There are predominantly five types of campaign you can run with the help of Twitter.

    1. Follower: This campaign helps increasing your followers, you can make it more captivating with the help of Image. That’s where Twitter card comes-in.
    2. Website Clicks and Conversion: This type of campaign is useful in sending your target audience to your specific landing page for ‘sign-up’ or ‘newsletter’ or any other CTA.
    3. Tweet Engagement: This campaign let’s advertisers measure the performance on the basis of engagement say– ‘Mention’, ‘Retweets’, ‘Replies’, ‘Followers’ or ‘Favourites’.
    4. App Installs: This type of campaign is used to promote the app and let the users reach to the respective app store with the help of CTA. This campaign must run accompany an image and call-to-action button. It eventually helps surging the engagement rates.
    5. Lead on Twitter: This campaign helps you garnering the information about your business on Twitter. It helps you finding potential customers who are interested in your product and eventually lead/email is submitted.

    Custom campaign is chosen when you want to promote an ‘old-promoted’ tweet. You need to decide what is the objective of your campaign once you decide give a “go” to the ad campaign. Twitter has tweaked it’s analytics so that comprehensive insights can be seen and essential steps can be taken to ameliorate the key things.

    Getting Started

    As I am interested in running an ad campaign with an objective to let people install my application, therefore I am choosing ‘App Installs and Engagements’ campaign. For you to decide what objective serves better for your business. For every app installs or website conversions you must have analytics associated with it Twitter allows you to generate a website tag with descriptive name to measure return on investment in your ad campaign. To generate the small snippet of code you need to access the tools then conversion tracking.

    Conversion tracking helps you measure the type of conversions for that you created a ‘tag’. Once the tag is inserted in the HTML section it captures the impression and tells Twitter that “hey, this guy visited the page” after a user engages with your Twitter ad. Say for website you’re tracking the conversions, based on “Site visit” and you are paying. When action is made the conversion tracking code aids monitoring the responses and tells Twitter about it and automatically the audience is saved, but make sure you always tick the “tailor audience” box as it helps building the right audience who are converting into business.

    Click on to “create your first website tag” and you will reach a page where you can name your tag and tell Twitter to tailor the audience when user take specific action on their advertisement, for instance – “site visit.”

    Tailored audiences help you aim at right people who have or likely to take an action on your product and helps making the campaign more effective and result driven. When you do another campaign of the same type you may have a chance to incorporate the tailored audience which you previously tracked. It targets the right people at right time to start the conversions on your ad. Three types of tailored audiences. 

    • Creating your own list – Exporting your own list of emails from your email campaigns or mobile phones; Twitter handles through your Twitter Ad or alternatively you can use Twitter API’s partner to create.
    • List from the website campaign – You can also use the audiences who previously visited your website or alternatively you can use Twitter’s website tag partners.
    • List from the Mobile App campaign – You can use the audiences who previously visited/installed/engaged with your mobile app but to tracking this can only be viable through Twitter’s mobile tag partners. You need to install their SDK to your mobile app in order to get the target audience along with the analytics.

    I am going to show you that how did I generate my conversion tracking for the mobile app install campaign with the help of mobile app tag partner. To set the Mobile App conversion tracking, you need to setup with one of the following partner that Twitter has. You can also view the partner’s documentation to get deeper insight if you’re specifically perusing each partner’s way of rendering data. When you create an account with any ‘Mobile App Conversion tracking’ partner, the insight will be available on both Twitter and Partner analytics page but for Twitter to capture your live data, integrate the SDK carefully and log-in with Twitter account to the partner’s website. I am choosing “AppsFlyer” for my ‘mobile app conversion tracking.’ You can choose any of them as they all have easy manageable process to integrate their snippet with Twitter Analytics.

    Once that you have selected “Apps Flyer”, you will be prompted to go the partner’s website and follow the instructions to set up the conversion tracking. Make sure that you use the Twitter credential to log-in and provide the information to the partner which app needs to be tracked and for what.

    Now you’ve landed to the Mobile App Conversion Partner website. They will ask you to make your account in order to go further and render the information of the mobile application you want to track for. There will be universal url’s which can be altered, like for Google Play App — only APK needs to be changed or for iOS app — only app ID needs to be changed.

    Once that you’ve logged in, Mobile App conversion partner will ask you to provide the destination URL of the mobile application that you want to promote all the way on Twitter. Later, you can alter your setting to make the login successful through Twitter to let the them know so that your app analytics can be obtained through Twitter Analytics.

    Now you can let Twitter know that you have registered your application with their Mobile app conversion partner in ‘Setting’ tab. You will probably find “Media Source Configuration”, “SDK Integration”, “One-Link Configuration”, “API” and “Dashboard”. Remember, it’s not indispensable that you will find the same options to track for your app with other partners but seldom there may have a chance of similarities in the features of other partners.

    Before you track down the real-time analytics, you need to integrate SDK of the mobile app conversion partner of Twitter into your mobile app — this will trigger your app to send the real-time analytics to Twitter and it’s partner. Now it’s turn to click on “Media Source Configuration”, where you will find all the partners associated with Apps flyer.

    Just find Twitter in the list and log-in with your Twitter credential you’re good-to-go! 


    Subsequent to this — login back in your “Twitter advertisement” account and you will see that “Conversion tracking” is on “Tracking” mode. That’s where you need to take halt. Monitor closely other details like “Conversion Type” and “Mobile App Install Partner” and significantly do not forget to look at “Tailored audience for Remarketing” which must be ‘enabled’.

    If you want to create a ‘common conversion window’ then click on audience manager at the bottom of “Tailored Audience for Remarketing” section to make changes in “Post-engagement attribution window or Post-view attribution window”. By default, Twitter suggest it for 14 days and 1 days respectively and you may track the results if you’re dissatisfied with what is happening you can change this attribution window.

    Once you click on Audience manager, you will be able to see the table stating the details of your “tailored audience” for your all campaigns. Alternatively you can click on tools and then audience manager — if your audience is too small to use, you need to make amendments in your campaign otherwise you won’t be able to use them for another campaign. By clicking to manage, you can change the “Post-engagement attribution window” and “Post-view attribution window”

    • Post-Engagement Attribution Window: Time window when you credit Twitter for every conversion that user make after clicking your ad.
    • Post-View Attribution Window: Time window when you credit Twitter for every conversion that user make after viewing it but doesn’t engage with it.

    Audience Manager will be reused  — You can see some of audience reaches in ‘thou” and some in “mille”. You can use these tailored audience to target your another campaign.

    Before getting started with campaign you can also manage your apps in “Manage Apps” section under tools as it is required because if you promote specific app, it has to be listed in “Manage Apps” section as well. As of now, I have listed 5 mobile apps, I am showing the screenshot as how it looks like and if the SDK is installed the “conversion tracking” will be changed to “Verified.”You can also “deep link your mobile app as it helps the search more easy.”

    Campaign, Target Audience and Budget

    Campaign Design and Creativity

    It’s time to build the campaign, the initial task is to find the app for which you have integrated “Apps Flyer” SDK, I have decided to advertise “Kitchen Recipes Pro”, it was designed by my team. Initially, we have decided not to put an ad (Native or Interstitial Ad) on this application and now premium charges applicable. Later we will decide that what monetizing network we choose either Twitter’s MoPub or Facebook’s Audience Network or Google AdMob to help monetizing my app. You can clearly see that ‘conversion tracking’ is set but I have not ‘deep-linked’ so Twitter helps inducing the little problems that your campaign may have in “Yellow” colour.

    Next step is to choose the name of the campaign which you can easily remember while revealing analytics. Choose the funding source, your credit/debit card — in the analytics section, you will see your credit/debit card details if you’re organization is small. I will show you the details later. The dates need to be heedfully choose, until when you want to run your campaign. It is suggested that you choose an end date for every ad campaign. Another section is “who do you want to target?”, for promoting sake, of course I will pick “People without your app installed.” You can also copy the campaign by altering the little details and you can target same audience for same app or website.

    Now the work of creativity comes — under creativity section, just make sure you have a captivating image with attracting punch line; Tweet. Decide the country and carefully describe your “Call To Action” and give card a name of your own choice which will not be visible to the users. You will need a banner size of 800*320 resolution that best fits the size. The preview will only be available on mobile because I am promoting mobile app. Preview of web will be available if the campaign type is distinct for example “Web Conversion.” Once you write down the content for promotion, it will be rendered right next to the available tab for altering and you can click to finalize the tweet with card.

    Targeting

    Unlike Facebook, LinkedIn or Google, it’s intricate to tailor audience in “audience insight” section of Twitter initially, if it first time running — so I have used “Google Analytics” to tailor the audience based on their demographic informations; where my app was installed and who installed my app, using the personas like Demographic, Age, Gender, Profession and Interests. This application was prevailing in the U.K., Ireland, U.S. and NewZealand as per the analytics results. So I embarked on to targeting my ad based on the personas. Now next step is to select the gender preference, leave it when you’re sure that app can be used by anyone.

    You can select the language of the user, select the device — if you’re aiming to promote an Android app, Twitter automatically posts an ad to all android users. However, if you think you have any specific carriers, you can aim to target them. You can “Target New Devices” — target users based on when they first used twitter on a mobile device. If your target audience is specific choose this option or leave it unchecked. My aim was to promote my app to entire region that’s why I was not too certain to choose my target audience. I have heedfully chosen the Interest and Keywords.

    Google Analytics renders the real-time analytics informations based on demographics and other personas. So always target users with specific interests and Twitter helps you target people having similar interest. “People who had interest in ‘Lifestyle’ had shown interest in my apps — Thanks Google Analytics” I have specifically targeted people of the same interest and my reach were more comprehensive. Then with the help of keywords and interest you can manage the targeting section.

    You can target users based on “Follower handle”, grab the list of Twitter handle that previously shown interest in your ad or your product and manually integrate them to make your audience more broader. After that you will have a section of “Tailored Audience” the list can be imported directly from the previous campaigns audience list.

    “You can add followers manually or import a multiple list”, If you have a list of people who have shown interest specifically for the product preceding this campaign and you can incorporate their names.

    You can add specific interest in your targeting audience section to make it more certain to the requirements. It helps reaching right audience and chances of getting the conversions become high.

    There are four ways by which you can also segregate your target audience. You have an option to target based on “TV Targeting”. One of the idiosyncratic yet quintessential example where you can target your audience based on the TV programme they see — “You can add specific shows, channels, networks or genres” and with specific “behaviour”. You can fully customize it and make your tailored audience a distinctive audience. Twitter allows you to make amendments in the campaigns and it’s target market is so broad that every specific interest, area, behaviour can be contemplated before executing. “These two features are only available in the US as of now.”

    You can also limit your target audience by excluding the particular list of that specific demographic and interest areas. For instance — If you’re targeting Ireland again with same interest, behaviour and considering other key areas and you don’t want to let those users engage with your ad, who previously saw your ad on Twitter or converted into potential customer then you can exclude them from your list to reach fresh audience.”

    Bids and Budget

    Now it’s time for you to create a budget — How much you want to pay daily? Twitter will not exceed that budget which you intent to spend daily. Meanwhile, 20% in the actual spent can be varied because when Twitter discerns that budget is exhausted, your ad sometimes receives desired action. All those “Retweets, Installs, Replies” payment will not be incurred on you.

    You can decide your budget according to your campaign strength and effectiveness. Your daily bid is essential, as it helps your ad post on the timeline of users before your counterparts – if your bid rate is high, it enhances the chances of getting your ad displayed first, so be careful, Twitter will always show you what are bids range to facilitate an advertiser to deciding their own bids.

    Your total budget is what tells Twitter that beyond this point — your ad will be displayed on any platform in any form. If you’re deciding to promote your app you should continually look for major graphs and insights to make changes and a minimum of 2 months your campaign should be active. You can also “Pace” your budget. If you think you can spend the whole budget in couple of hours only then select this option otherwise your daily spend will be exhausted real fast. Twitter won’t stop displaying your ads until your daily budget is accomplished.

    Analyzing and Monitoring the Twitter Insights

    Twitter analytics helps you find the most relevant data. These social insights are showing the data in real-time. On the left side – you can find data with respect to “Tweet”, “Platform”, “Location”, “Demographic”, “Interest”, “Handles”, “Keywords” and “Installed App Category.”

    You can easily find the impressions for the specific “Time-Period”, accompany with “Spends” and “Conversion” for the whole campaign. Also encompassing specific “summary”, “engagement”, “spend” and “conversion” with respect to “tweets”. App clicks are  “all clicks to install or open your app which are counted.” Clearly, App Click Rate is 0.26%, which is not meagre although but good. Cost per app click is calculated when total number of impressions are divided by total number of spend.

    “Clicks includes – the link, website cards, favourites, hashtags, your profile and other Tweets details in your ad.” 

    “Followers – all clicks made on the follow buttons. Which are not countable.”

    “Card Engagement – counts the clicks or installs an app via your ad.”

    “Total spend on the campaign – inclusive of total budget, remaining budget, bid and CPA.”

    Similarly for platform, you can collect the date with the help of “summary”, “engagement” and “conversion.” Analytics can render the data pertaining to devices platforms such as “Android or iOS” and other relevant informations about carriers and handsets.

    You can also find the important insights on your ad campaign on the basis of “Location” – in which location your app is clicked, it’s click rate by dividing impression by total app clicks and finally CPC by dividing spend by total number of app clicks. Identically “Engagement” and “Conversion” rates can be drawn comprehensively.

    The Twitters real-time insight will show you the details pertaining to “Demographics” including “Genders”, “Language”. “Summary of the Demographics based on Genders and Language” can be easily seen and optimize further to take necessarily changes.

    “Detailed ‘summary’, ‘conversion’ and ‘engagement’ data can be obtained with respect to the “INTEREST” of audience. Twitter analytics is one of the sophisticated system whose data accuracy range makes a notch at 95% according to “Watson Analysis”. You can always count on Twitter Analytics. Remember we are getting these analytics because we have integrated “Apps Flyer” SDK to our mobile app. You have to do the same in order to invoke sophisticated data.

    Indistinguishably, you can garner the specific data relating to the Twitter Handle, and keywords. Keywords are the main key concept in making any ad successful. Twitter helps giving you suggestion based on the based keywords used by their counterpart and their respective engagement rates.

    And finally the last Insight in my campaign is “Installed App Category” with respects to the people who are using “Play Store” and “App Store”. This list enlightens those audience which have specific interest in those app categories. For instance – People who like “Games” app category have gotten impression around “999” and app click rate is “0.20%”. CTA should be equal to or greater than 0.25%. The category of “Games” can be further categorized in specific games like Ace Spots which is in entertaining games.

    So how do you target your customer? What ad network is most effective for you to target your audience? Please leave your comments.

    I am sure this article will help you trigger the most effective ad network’s campaign. Your comments are welcomed. For more information, Kindly mail me at nikhilmisra@outlook.com.

    Do you use Twitter for your business? How often did you use Twitter Ad or Twitter cards?
    How much objective-driven campaign did you run on Twitter? What results did you get with the help of such robust and sophisticated ad system?
    Twitter has been a proven tool in ‘surging’ the impressions, clicks and conversions on your ad campaigns or these 140 characters can do a serious magic for you. However, it is not just ‘Hashtag’ ‘Advertising’ ‘Technology’ or ‘Mention’ but the most powerful ‘networking’ tool ever created. Everything was perfectly placed before it got unveiled in the market. The concept to launching Twitter was to make a vigorous social media tool that helps connecting people throughout the world. Unlike Facebook or LinkedIn, where well acquainted people only get to connected each other. Twitter leverages us to follow anybody of our choices and preferences.

    When your inventory is high and cost of the product is relatively inexpensive than others, it’s time for you to try the Twitter Advertising tools; Twitter Ads. Before getting started there are few things which I am going to elaborate in order to comprehend that how many types of campaign can be run abreast. Initially to start an ad campaign, you must set the area and time zone. Unfortunately, India has a very big marketplace but still Twitter ads cannot be fully accessed and optimised in India. You have a chance to select your ‘country’ and ‘Time zone’ or wait for your country to be listed on Twitter ads. If you have selected the specific country and time zone — you will not be able to change it back as changes are made permanently, so be heedful to this step.

    There is one more line enlightened with ‘Blue’ colour — “I am interested in requesting more information in your managed client service”, opting that link will lead you the ‘business page’ of Twitter and It will ask you to fill the relevant information, if Twitter finds that you’re a big organization and request to advertise on Twitter, your request might be consented but as I said it’s sheer pivoted on Twitter’s policies.

    “Choosing the Time Zone and Country”

    If you opt the link which says “I’m interested in requesting more information in your managed client service” then Twitter will ask your credentials and review your information.

    Once you have set your time zone and country, it’s time for you to make a next turn which is “setting up the campaign”. There are predominantly five types of campaign you can run with the help of Twitter.

    Follower: This campaign helps increasing your followers, you can make it more captivating with the help of Image. That’s where Twitter card comes-in.
    Website Clicks and Conversion: This type of campaign is useful in sending your target audience to your specific landing page for ‘sign-up’ or ‘newsletter’ or any other CTA.
    Tweet Engagement: This campaign let’s advertisers measure the performance on the basis of engagement say– ‘Mention’, ‘Retweets’, ‘Replies’, ‘Followers’ or ‘Favourites’.
    App Installs: This type of campaign is used to promote the app and let the users reach to the respective app store with the help of CTA. This campaign must run accompany an image and call-to-action button. It eventually helps surging the engagement rates.
    Lead on Twitter: This campaign helps you garnering the information about your business on Twitter. It helps you finding potential customers who are interested in your product and eventually lead/email is submitted.

    Custom campaign is chosen when you want to promote an ‘old-promoted’ tweet. You need to decide what is the objective of your campaign once you decide give a “go” to the ad campaign. Twitter has tweaked it’s analytics so that comprehensive insights can be seen and essential steps can be taken to ameliorate the key things.

    Getting Started
    As I am interested in running an ad campaign with an objective to let people install my application, therefore I am choosing ‘App Installs and Engagements’ campaign. For you to decide what objective serves better for your business. For every app installs or website conversions you must have analytics associated with it Twitter allows you to generate a website tag with descriptive name to measure return on investment in your ad campaign. To generate the small snippet of code you need to access the tools then conversion tracking.

    Conversion tracking helps you measure the type of conversions for that you created a ‘tag’. Once the tag is inserted in the HTML section it captures the impression and tells Twitter that “hey, this guy visited the page” after a user engages with your Twitter ad. Say for website you’re tracking the conversions, based on “Site visit” and you are paying. When action is made the conversion tracking code aids monitoring the responses and tells Twitter about it and automatically the audience is saved, but make sure you always tick the “tailor audience” box as it helps building the right audience who are converting into business.

    Click on to “create your first website tag” and you will reach a page where you can name your tag and tell Twitter to tailor the audience when user take specific action on their advertisement, for instance – “site visit.”

    Tailored audiences help you aim at right people who have or likely to take an action on your product and helps making the campaign more effective and result driven. When you do another campaign of the same type you may have a chance to incorporate the tailored audience which you previously tracked. It targets the right people at right time to start the conversions on your ad. Three types of tailored audiences.

    Creating your own list – Exporting your own list of emails from your email campaigns or mobile phones; Twitter handles through your Twitter Ad or alternatively you can use Twitter API’s partner to create.
    List from the website campaign – You can also use the audiences who previously visited your website or alternatively you can use Twitter’s website tag partners.
    List from the Mobile App campaign – You can use the audiences who previously visited/installed/engaged with your mobile app but to tracking this can only be viable through Twitter’s mobile tag partners. You need to install their SDK to your mobile app in order to get the target audience along with the analytics.
    I am going to show you that how did I generate my conversion tracking for the mobile app install campaign with the help of mobile app tag partner. To set the Mobile App conversion tracking, you need to setup with one of the following partner that Twitter has. You can also view the partner’s documentation to get deeper insight if you’re specifically perusing each partner’s way of rendering data. When you create an account with any ‘Mobile App Conversion tracking’ partner, the insight will be available on both Twitter and Partner analytics page but for Twitter to capture your live data, integrate the SDK carefully and log-in with Twitter account to the partner’s website. I am choosing “AppsFlyer” for my ‘mobile app conversion tracking.’ You can choose any of them as they all have easy manageable process to integrate their snippet with Twitter Analytics.

    Once that you have selected “Apps Flyer”, you will be prompted to go the partner’s website and follow the instructions to set up the conversion tracking. Make sure that you use the Twitter credential to log-in and provide the information to the partner which app needs to be tracked and for what.

    Now you’ve landed to the Mobile App Conversion Partner website. They will ask you to make your account in order to go further and render the information of the mobile application you want to track for. There will be universal url’s which can be altered, like for Google Play App — only APK needs to be changed or for iOS app — only app ID needs to be changed.

    Once that you’ve logged in, Mobile App conversion partner will ask you to provide the destination URL of the mobile application that you want to promote all the way on Twitter. Later, you can alter your setting to make the login successful through Twitter to let the them know so that your app analytics can be obtained through Twitter Analytics.

    Now you can let Twitter know that you have registered your application with their Mobile app conversion partner in ‘Setting’ tab. You will probably find “Media Source Configuration”, “SDK Integration”, “One-Link Configuration”, “API” and “Dashboard”. Remember, it’s not indispensable that you will find the same options to track for your app with other partners but seldom there may have a chance of similarities in the features of other partners.

    Before you track down the real-time analytics, you need to integrate SDK of the mobile app conversion partner of Twitter into your mobile app — this will trigger your app to send the real-time analytics to Twitter and it’s partner. Now it’s turn to click on “Media Source Configuration”, where you will find all the partners associated with Apps flyer.

    Just find Twitter in the list and log-in with your Twitter credential you’re good-to-go!
    Subsequent to this — login back in your “Twitter advertisement” account and you will see that “Conversion tracking” is on “Tracking” mode. That’s where you need to take halt. Monitor closely other details like “Conversion Type” and “Mobile App Install Partner” and significantly do not forget to look at “Tailored audience for Remarketing” which must be ‘enabled’.

    If you want to create a ‘common conversion window’ then click on audience manager at the bottom of “Tailored Audience for Remarketing” section to make changes in “Post-engagement attribution window or Post-view attribution window”. By default, Twitter suggest it for 14 days and 1 days respectively and you may track the results if you’re dissatisfied with what is happening you can change this attribution window.

    Once you click on Audience manager, you will be able to see the table stating the details of your “tailored audience” for your all campaigns. Alternatively you can click on tools and then audience manager — if your audience is too small to use, you need to make amendments in your campaign otherwise you won’t be able to use them for another campaign. By clicking to manage, you can change the “Post-engagement attribution window” and “Post-view attribution window”

    Post-Engagement Attribution Window: Time window when you credit Twitter for every conversion that user make after clicking your ad.
    Post-View Attribution Window: Time window when you credit Twitter for every conversion that user make after viewing it but doesn’t engage with it.
    Audience Manager will be reused — You can see some of audience reaches in ‘thou” and some in “mille”. You can use these tailored audience to target your another campaign.

    Before getting started with campaign you can also manage your apps in “Manage Apps” section under tools as it is required because if you promote specific app, it has to be listed in “Manage Apps” section as well. As of now, I have listed 5 mobile apps, I am showing the screenshot as how it looks like and if the SDK is installed the “conversion tracking” will be changed to “Verified.” You can also “deep link your mobile app as it helps the search more easy.”

    Campaign, Target Audience and Budget
    Campaign Design and Creativity
    It’s time to build the campaign, the initial task is to find the app for which you have integrated “Apps Flyer” SDK, I have decided to advertise “Kitchen Recipes Pro”, it was designed by my team. Initially, we have decided not to put an ad (Native or Interstitial Ad) on this application and now premium charges applicable. Later we will decide that what monetizing network we choose either Twitter’s MoPub or Facebook’s Audience Network or Google AdMob to help monetizing my app. You can clearly see that ‘conversion tracking’ is set but I have not ‘deep-linked’ so Twitter helps inducing the little problems that your campaign may have in “Yellow” colour.

    Next step is to choose the name of the campaign which you can easily remember while revealing analytics. Choose the funding source, your credit/debit card — in the analytics section, you will see your credit/debit card details if you’re organization is small. I will show you the details later. The dates need to be heedfully choose, until when you want to run your campaign. It is suggested that you choose an end date for every ad campaign. Another section is “who do you want to target?”, for promoting sake, of course I will pick “People without your app installed.” You can also copy the campaign by altering the little details and you can target same audience for same app or website.

    Now the work of creativity comes — under creativity section, just make sure you have a captivating image with attracting punch line; Tweet. Decide the country and carefully describe your “Call To Action” and give card a name of your own choice which will not be visible to the users. You will need a banner size of 800*320 resolution that best fits the size. The preview will only be available on mobile because I am promoting mobile app. Preview of web will be available if the campaign type is distinct for example “Web Conversion.” Once you write down the content for promotion, it will be rendered right next to the available tab for altering and you can click to finalize the tweet with card.

    Targeting
    Unlike Facebook, LinkedIn or Google, it’s intricate to tailor audience in “audience insight” section of Twitter initially, if it first time running — so I have used “Google Analytics” to tailor the audience based on their demographic informations; where my app was installed and who installed my app, using the personas like Demographic, Age, Gender, Profession and Interests. This application was prevailing in the U.K., Ireland, U.S. and NewZealand as per the analytics results. So I embarked on to targeting my ad based on the personas. Now next step is to select the gender preference, leave it when you’re sure that app can be used by anyone.

    You can select the language of the user, select the device — if you’re aiming to promote an Android app, Twitter automatically posts an ad to all android users. However, if you think you have any specific carriers, you can aim to target them. You can “Target New Devices” — target users based on when they first used twitter on a mobile device. If your target audience is specific choose this option or leave it unchecked. My aim was to promote my app to entire region that’s why I was not too certain to choose my target audience. I have heedfully chosen the Interest and Keywords.

    Google Analytics renders the real-time analytics informations based on demographics and other personas. So always target users with specific interests and Twitter helps you target people having similar interest. “People who had interest in ‘Lifestyle’ had shown interest in my apps — Thanks Google Analytics” I have specifically targeted people of the same interest and my reach were more comprehensive. Then with the help of keywords and interest you can manage the targeting section.

    You can target users based on “Follower handle”, grab the list of Twitter handle that previously shown interest in your ad or your product and manually integrate them to make your audience more broader. After that you will have a section of “Tailored Audience” the list can be imported directly from the previous campaigns audience list.

    “You can add followers manually or import a multiple list”, If you have a list of people who have shown interest specifically for the product preceding this campaign and you can incorporate their names.

    You can add specific interest in your targeting audience section to make it more certain to the requirements. It helps reaching right audience and chances of getting the conversions become high.

    There are four ways by which you can also segregate your target audience. You have an option to target based on “TV Targeting”. One of the idiosyncratic yet quintessential example where you can target your audience based on the TV programme they see — “You can add specific shows, channels, networks or genres” and with specific “behaviour”. You can fully customize it and make your tailored audience a distinctive audience. Twitter allows you to make amendments in the campaigns and it’s target market is so broad that every specific interest, area, behaviour can be contemplated before executing. “These two features are only available in the US as of now.”

    You can also limit your target audience by excluding the particular list of that specific demographic and interest areas. For instance — If you’re targeting Ireland again with same interest, behaviour and considering other key areas and you don’t want to let those users engage with your ad, who previously saw your ad on Twitter or converted into potential customer then you can exclude them from your list to reach fresh audience.”

    Bids and Budget
    Now it’s time for you to create a budget — How much you want to pay daily? Twitter will not exceed that budget which you intent to spend daily. Meanwhile, 20% in the actual spent can be varied because when Twitter discerns that budget is exhausted, your ad sometimes receives desired action. All those “Retweets, Installs, Replies” payment will not be incurred on you.

    You can decide your budget according to your campaign strength and effectiveness. Your daily bid is essential, as it helps your ad post on the timeline of users before your counterparts – if your bid rate is high, it enhances the chances of getting your ad displayed first, so be careful, Twitter will always show you what are bids range to facilitate an advertiser to deciding their own bids.

    Your total budget is what tells Twitter that beyond this point — your ad will be displayed on any platform in any form. If you’re deciding to promote your app you should continually look for major graphs and insights to make changes and a minimum of 2 months your campaign should be active. You can also “Pace” your budget. If you think you can spend the whole budget in couple of hours only then select this option otherwise your daily spend will be exhausted real fast. Twitter won’t stop displaying your ads until your daily budget is accomplished.

    Analyzing and Monitoring the Twitter Insights
    Twitter analytics helps you find the most relevant data. These social insights are showing the data in real-time. On the left side – you can find data with respect to “Tweet”, “Platform”, “Location”, “Demographic”, “Interest”, “Handles”, “Keywords” and “Installed App Category.”

    You can easily find the impressions for the specific “Time-Period”, accompany with “Spends” and “Conversion” for the whole campaign. Also encompassing specific “summary”, “engagement”, “spend” and “conversion” with respect to “tweets”. App clicks are “all clicks to install or open your app which are counted.” Clearly, App Click Rate is 0.26%, which is not meagre although but good. Cost per app click is calculated when total number of impressions are divided by total number of spend.

    “Clicks includes – the link, website cards, favourites, hashtags, your profile and other Tweets details in your ad.”

    “Followers – all clicks made on the follow buttons. Which are not countable.”

    “Card Engagement – counts the clicks or installs an app via your ad.”

    “Total spend on the campaign – inclusive of total budget, remaining budget, bid and CPA.”

    Similarly for platform, you can collect the date with the help of “summary”, “engagement” and “conversion.” Analytics can render the data pertaining to devices platforms such as “Android or iOS” and other relevant informations about carriers and handsets.

    You can also find the important insights on your ad campaign on the basis of “Location” – in which location your app is clicked, it’s click rate by dividing impression by total app clicks and finally CPC by dividing spend by total number of app clicks. Identically “Engagement” and “Conversion” rates can be drawn comprehensively.

    The Twitters real-time insight will show you the details pertaining to “Demographics” including “Genders”, “Language”. “Summary of the Demographics based on Genders and Language” can be easily seen and optimize further to take necessarily changes.

    “Detailed ‘summary’, ‘conversion’ and ‘engagement’ data can be obtained with respect to the “INTEREST” of audience. Twitter analytics is one of the sophisticated system whose data accuracy range makes a notch at 95% according to “Watson Analysis”. You can always count on Twitter Analytics. Remember we are getting these analytics because we have integrated “Apps Flyer” SDK to our mobile app. You have to do the same in order to invoke sophisticated data.

    Indistinguishably, you can garner the specific data relating to the Twitter Handle, and keywords. Keywords are the main key concept in making any ad successful. Twitter helps giving you suggestion based on the based keywords used by their counterpart and their respective engagement rates.

    And finally the last Insight in my campaign is “Installed App Category” with respects to the people who are using “Play Store” and “App Store”. This list enlightens those audience which have specific interest in those app categories. For instance – People who like “Games” app category have gotten impression around “999” and app click rate is “0.20%”. CTA should be equal to or greater than 0.25%. The category of “Games” can be further categorized in specific games like Ace Spots which is in entertaining games.

    So how do you target your customer? What ad network is most effective for you to target your audience? Please leave your comments.

    I am sure this article will help you trigger the most effective ad network’s campaign. Your comments are welcomed. For more information, Kindly mail me at nikhilmisra@outlook.com.

How To Use Advanced targeting for Facebook Ad

Targeting Facebook Ads

This post was originally appeared on LinkedIn by Nikhil Misra.

Are you using Facebook Ads?

How often do you target your audience with advanced targeting methodology? Are you targeting right people? Are you shrewdly managing to garner the right information about your audience with the help of Facebook graph search? 

You will probably want to knock spots off your counterpart when it comes to more conversions and a better return on investments. Integrate the data of Facebook Advanced/Graph Search and Audience Insight al together to increase the ROI factor for your Facebook campaign. This article is about ‘to Use Advanced Targeting For Facebook Ad.’

Before getting down to run a campaign on any social network, it is significant that you tailor the right audience to increase the conversion rates. You must have a key to operate that who are your right targeted audience. You must know what they (audience)like, dislike, where they live, what profession are they into or who they are? precisely to run an ad campaign, which is more likely to be the one of your successful campaign and naturally, a factor of commendation!

Here I am going to embark on that how have I chosen my selected audience with the help of their Interests, locations and professions and integrate the suggestion in interest box on the dashboard page of ‘Audience Insight’ in ‘Managing adverts’ page of the Facebook ad campaign. Make sure as long as your campaign is precise and your target audience is selected diligently your return on investment will be higher relative to the ad campaign cost and your campaign will be running troubled-free.

Finding Data Audience Who Liked Other Pages

Search for the keywords ‘pages liked by people who like page “x”‘ and combine the data in the ‘audience network’ in ‘interest’ box. When you research potential audience for your ad campaign, take into consideration that what they are liking apart from your own page. Pages can render some useful information pertaining to the interests and hobbies of audience that are of similar types.

Type in the search bar ‘Pages liked by people who like ‘your’ page’ and you will probably witness the list of other pages regardless to the specific competition criteria. You will see that people who already liked your page have liked your’s competition page as well (not always). This will give you better ‘insight’ and ‘understanding’ that what your target audience likes and helps you research their competition. You may later add these pages as an interest in the ‘audience insight’ section.

“”Pages liked by People who Like Your Page” and see the other interest of your audience”

So, that is indeed an easy task and trust me this research will facilitate your ad campaign. Once you have gotten the other interests of the same audience you can specifically target them with the audience insight combining the Facebook graph search result. For instance, you’re a small brand and want to contend the big one, simply find that brand audience’s key interest and base your ad campaigns accordingly.

Now that you have already gotten the desired result, the second phase is to put these interests in the audience insight page to tailor the specific audience, this phenomenon is called ‘cross-reference’. It is recommended that you note down the key interest where there is a majority of Facebook users and then enter each specific keyword in the interest box of audience insight page. You will be astound to see that not all result are found in that page but you can integrate some more beneficial interest.

    “Graph section result is integrated with audience insight”

With these interests, it is seen that I can reach 84% Men out of 76% total Facebook users. In this way, I am targeting quite a comprehensive range of audience and my ad is likely to appear to potential people. Here you can also target people of specific age, gender, device usage and of course location. ‘Household and Purchase’ option is only available in the US as of now.

In the above illustration of graph search result, ‘Renault’ was not listed as the interest of the audience but it is specified in the interest section in audience insight. This proves that you may find some more specific interest in the audience insight and these are of course pivotal when you target the Facebook users.

Location and Specific Interest Based Research

“”Pages liked by people who Like ‘Your’ page and live in ‘Your’ city” and see the interest.”

Combine pages liked by people who like ‘your’ page and live in ‘your’ city with audience insight. For location based targeting in your Facebook ad, look for cities or zip-codes or areas to find the potential audience. Alternatively, if you want to be more specific in this field add some interest area for instance, ‘People who liked ‘your’ page and liked ‘other page’ live in ‘your’ city. This technique will help you aiming to those people who you know already and that they can be attracted towards your ad.

For instance: You’re a burger manufacturer and want to contend with leading brand ‘Mc Donald’, you’ll probably want to target the people of your own city who have interest in McD and get to know their competitions and interests further on.

  “Pages liked by people who like ‘your’ page and live in ‘your’ city”
“Pages liked by people who like ‘your’ page and like ‘other page'”

The above illustration is just an example to show the common interest that people may have. However, Domino’s Pizza is sheer distinct in the business theme. As I already mentioned, that making such searches not only help finding the right audience but aids permeating the brand effectively.

The graph search reveals some data which are incredible and invaluable when it comes to reaching the right audience. Your ad has maximum chances of getting shown to the people who are religiously following your brand and associated with it. I thank to this feature of Facebook ad to let reach to the potential audience. You can garner the data based on specific city and hometown place.

After cross-reference of the data from Facebook graph search with audience insight, I have found some astonishing outcomes that in my city people who uses desktops and mobiles phones are 44% as likely to have larger user than Facebook users and computer, iPhone, iPad, blackberry and Android have 25%, 147%, 125%, 16% and 100% more likely to use than Facebook users respectively. However, these data are trivial but when garnering information out of these data, it is always imperative to know whom you’re targeting.

“Audience insight based on the Facebook graph search”
 “Data based on device users”

Always remember when targeting audience of different geographic locations this data is very useful in making the ad more specific and that can be           communicated with users and serve their interest. People who are living in New Delhi may have distinctive interests and values that of who are living in Mumbai.

Location Based Occupation Research

“”Pages liked by an occupation who lives in ‘your’ city” and see the interest based on occupation.”

Choosing audience based on occupation is pivotal to your campaign health therefore always choose the keyword successfully before tailoring the potential audience. Type in for “Pages liked by an occupation who lives in ‘your’ city” and you will probably witness some more interest area of your audience.

For instance: If you’re targeting ‘sales’ people by their occupation and you have a product which helps various sales professionals to garnering their confidential data at one place and reconciling when needed, you want them to purchase the software and you’d probably use this keyword to reach the right audience in Facebook graph search.

 “Pages liked by an ‘occupation’ who lives in ‘your’ city”

Once you have accomplished this process, now access the ‘audience insight’ page and cross-reference these pages in ‘interest’ box. You will be able to check the pertaining information i.e. age, income, family, household size and income, lifestyle  and purchasing power. Out of all, household and purchasing/buying power option is only available in the US. Once you have gotten an idea as to how your audience look like, it will be really easy for your to design an ad on Facebook.

Collate the Data into Actionable Process

After prepping the data garnered from Facebook Graph search and audience insight, it’s time to integrate the data to see how successfully an advertising campaign can be.

I am going to take the above illustration of ‘sales’ into targeting for effective advertising campaign. Embarking on targeting the age demographic based on what audience insight says about sales people in New Delhi.

  “Age Demographic for ‘sales’ in New Delhi, India”

Clearly this data demonstrates that in my ‘tailored audience’ — the age range of 25-34 are 49% and 51%, men and women respectively, which is relatively more than any other age range and I’m targeting the most responsive age group among my target audience. Next, I am going to show you the relationship status and education level in the target audience group.

Facebook graph search and audience insights suggest multiple pages which can be used to create as sorted tailored audience in the ‘interest’ box. Finally we will have chance to see the ‘Job Title’ where more people are associated with ‘management’ in our target audience network. Clearly, management has relatively higher percentage than others. Remember: Lifestyle, Purchasing Behaviour and Brand Affinity are not accessible in India as of now.

“In the job title category, management has the highest percentage in this audience”

If in this target audience, management professions are more — then create an ad which attracts management professionals with appealing image that cater the requirement of your audience. An ad is captivating when it has great content and an appealing image. User will only click your ad if it has something to communicate so always select your audience based on extensive research and people’s requirements. There are indeed a lot more information pertaining to your target audience on Facebook, all you have to do is make a fine research, put all things together and see the results.

I am going to wind up my article real fast whilst asking you few question: Did you use Facebook Ads? How often did you use them? How did you combine the results from Facebook Graph Search and Audience Insight? Were they effective enough to bring you to the desired campaign results? 

I welcome your comments on this article. For more information kindly, mail me at ‘nikhilmisra@outlook.com.’

 

Getting Started Guide To Successful LinkedIn Ads

 

LinkedIn Ads

LinkedIn advertisement, Advertisement, Social Media Marketing

This post was originally appeared on LinkedIn by Nikhil Misra.

  • Did you find LinkedIn the most effective platform for paid campaigns or demand generations?
  • Want to reach the professional audience through the paid-visual ads or messages?

 LinkedIn ad is all you require to reach professional audience and this is the most effective way to present your message to increase the visibility of your brand or demand generation for your product. It is often said, that a creative content abreast visual effect will give your post an added advantage. Now a days, marketers are using distinctive ad networks i.e Google, Yahoo!, Twitter, Facebook or Pinterest, to render the information pertaining to their services or products. In this article, I’ll enlighten the common features that LinkedIn ad has; how it helps showcase your expertise to the professional audience and aids increase the visibility of your product.

  1. Why LinkedIn ads?
  2. Getting Started.
  3. Creating sponsored/text ad.
  4. Selecting the target audience.
  5. Setting the daily budget.
  6. Monitoring and optimizing the insights from LinkedIn Analytic.

Why LinkedIn Ads?

Regardless to what industry you serve, you will always find people who are concomitant to your business theme in some ways and you will always find those professionals over LinkedIn network. With over ‘Four Hundred Million users’ who are mostly professionally acquainted, your product has better chance of getting promoted with the help of LinkedIn ads. Business is always build on trust and trust enhance the visibility of the brand.

There are distinctive features that LinkedIn ad offers: Sponsored Updates; Professional audience; Precise B2B Targeting; Ads format and Premium advertising tools.

  • Sponsored Updates: Helps reaching the LinkedIn feeds, stories across web and mobile view.
  • Professional Audience: Most advantageous feature to let showcase what you have gotten for the professional audience and influential professionals.
  • Precise B2B Targeting:  Helps you to find right targeted audience among the group of professional people. For instance: Your product is meant for ICT sector, you have a chance to tailor your audience whose ‘Job Title or Industry’ lie under ‘ICT’ mark.
  • Ads Format: This is yet another common feature alike other ad networks which aids you design the ad on your preferences — Text ads; Video ads and Text or Images ads.
  • Premium Advertising Tool: LinkedIn offers premium advertising tools. For instance: Display ads; Lead accelerator; Sponsored group with more integrated options and Sponsored InMails for those whose quarterly budget exceeds to $25,000.

LinkedIn tends to be more expensive platform than Google or Facebook, but for medium and small business owners ‘Sponsored Content’ and ‘text ads’ are best way to reach the target audience. Sponsored contents are like sponsored tweets or Facebook sponsored ads on the Facebook feeds and text ads are identical to Google ads or Facebook ads. However, if ads are targeted accurately and precisely this ad network becomes the least expensive.

“Sponsored contents on Twitter and Facebook”

Out of other ad networks, LinkedIn allows to tailor the target audience based on companies, educations, industries, title or respective posts. The more you’re precisely targeting the less money will be spent as you’re reaching those who want your product not those who prefer to circumvent to avoid it. Breaking down of big campaigns seldom result on a common occasion when targeted big audience nevertheless to segregate big campaigns in smaller one will give definitive outcomes.

Getting Started

Before you get embarked with any type of advertisement, you have got to proactively research as to how you are likely to let your audience watch your ads: Text or Video, secondly you must make sure that you’ve chosen right target audience to permeate your brand and increase it’s visibility. For instance: If you’re working for ICT Industry — you’d probably want to check that your ads are on basis of correct demographics; title of the job; industry; relevant education background or by job seniority.

Whilst choosing your audience, be prepping the list of right audience and try to be as specific as possible. If you’re vaguely ambiguous about the exact information pertaining to the business theme of the company, you can visit their company page and at the bottom of company’s page you will find the essential information. In addition to this, you may want to find the list of the professionals through whom your connection to that company has been made.

To initiate your campaign on LinkedIn, you must have your company’s page because that way ads will be better triggered. To create a business page just click the ‘interest’ tab and select ‘companies’ from drop-down menu. Describe your business and other relevant details accompany with logo and head titles and your page will become professional. For LinkedIn Ads go the website www.linkedin.com/ads/  and create a campaign of your choice.

Creating Sponsored/Text Ad

To create an ad, just click Sponsor content/Create ad. I am clicking on ‘Creating an ad’ and filling out general information. Make sure that when you do this please choose the name which can be easily recalled later when opening up the campaign’s insight to facilitate the optimisation process.

Once you’ve chosen the campaign type and name, the next section is                 ‘Ad variation’. In particular, LinkedIn offers 15 variations-tab in which you can test which ad photo and text suits the best and looks more appealing and accordingly choose the desired action.

“Ad Variation tab to enter the details of the ad”
“Preview of the ad in three ways: Square; Tall and Long”

There are some basic tips which you need to comprehend when running an ad and deciding the target audience for your ad.

  • Strong words that define your business – LinkedIn ads serve distinctive approach hence use the words that grab the professionals attention.
  • Include Image/Video – for better engagement and conversions always put an image that best advocate your brand and helps pervade it.

Selecting Target Audience

Now that you have optimised the ad and concluded which ad will be played as a final one, the next section is to select the audience. Once you embark taking the plunge to tailor the target audience, be specific as much as possible. Specific tailored target-audience process is indispensable for the ad campaign and particularly serve the purpose by showing them to the selected audience.

You can target your audience on the basis of ‘Location’; be specific with the location because it plays a pivotal role in choosing the right person at the right location. Once that you have decided the location field, 2 more field to be used to segregate your targeted audience: ‘Companies’; ‘Job Title’. Your focus should be on Job Titles or Job Seniority. You can also make it more specific with the help of ‘advanced targeting’ and you can make notches at the school, field of study, groups, degrees, skills and gender preferences.

If you’re targeting specific group of people, you can select it by naming the group field with that specific keyword. In addition to this, you may have an option to exclude any certain company or set of companies, people, job titles and specific geographic region. You can also base your target audience on skill set and you may exclude specific skill (as you don’t want to show your ads to the specific skill which is not listed and of course it will go in the air or too intricate to apprehend the ad).

“Target audience on basis of Location, Companies, Job Title, groups or skills”
“Target audience on basis of Degree, Gender, Age and Field of Study”

You might have seen there is a box “Audience Expansion” at the bottom; clicking that feature will increase your reach as ‘LinkedIn helps reaching people similar to the targeted audience’. In first phase of your campaign, it is recommended that you ‘uncheck’ that box as it helps limiting the audience and if you don’t get your desired result you may check that box and optimise the result later.

Setting Daily Budget and Bids

Now that I have already set my target audience, it’s a turn for paying the amount. Make sure when you are running Sponsor Ads select CPC as a payment option and CPM for Text Ads. However, CPC is relatively lesser expensive than CPM.

LinkedIn will show you minimum bid and suggest the bid range. Try to put your bid for ‘per 1000 impression‘ in the bid range as it likely to get your ads prioritise before your counterparts. After setting the bid, it’s time to set the daily budget, your campaign will require a daily budget to be spent. Set the daily budget which is more than the minimum threshold set by LinkedIn. This is the amount which you’re likely to spend over a day. Always tell LinkedIn that how long would you like to run the campaign — if the campaign is for ‘Brand Awareness’ it should set to a minimum of 2 months.

                      ” The campaign’s details along with the payments”

Once you have accomplished it successfully the next option is the ‘checkout’ where you enter the details of your credit/debit card along with the billing address and other relevant information pertaining to the authenticity of the card holder. Unfortunately, I could have not clicked the image with filled form as it’s infringes the agreement between my bank and me. 🙂

Once that you have reviewed your order and you have paid for the campaign–the analytics takes into place. Now it can be saved. 

Monitoring and Optimizing the Insights from LinkedIn Analytics

LinkedIn analytics are best as it tells everything about the campaign effectiveness right starting from Status; Clicks, Budget Impression CTR, Social Action, Average CPC and Total Value. 

“Campaign insight ‘brand awareness’ it continued for 1 month”

The above campaign’s screenshots were randomly created to garner the initial protocols and process of LinkedIn ads and now that I am going to show you the instance with the help of my previous LinkedIn campaigns. Once you’re running up and getting the social analytics results on your dashboard page, you can optimise it the way you want.

In this campaign the total number clicks were recorded to be ‘400’ which according to the target audience was a great result. We made the payment on CPC basis. Had we paid on the basis of CPM (Mille), we would have costed more than CPC.

Here is another instance when I am going to tell you the distinction between the ‘Total Budget’ and ‘Total Spent’ LinkedIn rendered special benefits to those ads which were popular among your target audience. Somehow, you will be astonish to see that when my total budget is $50, how am I entitle to pay $175 but in this case I am not charged with additional $125 because LinkedIn never charge you beyond the limit you set for your campaign. Sometimes, LinkedIn aids additional benefits with no extra charge. In here, $125 clicks were utterly free of cost. Though, the reason behind this is still not affirmed but it happened more seldom in my campaigns.

 “Total Spent Vs Total Budget”

You can say there is one more hidden option alike Twitter where it asks you to targets your own followers as well. Here is an example for Twitter first.

Go in the settings of the campaign and select the specified audience with the help of this feature. I have always checked the box when I have run a Twitter campaign. Alike Twitter, LinkedIn has this option to get your ads shown in the connection. There is a section called “Network Update” once you check the box, LinkedIn will send the ad to your connection as well for free.

 “Go in the setting tab and check the box ‘network Updates'”

Alike Google, I like one more thing about LinkedIn ad that they also offer a credit amount to run the ad for the first time. You have got to enter the right credit/debit card details and you’re good to go.

Once you start running LinkedIn ads, you would probably know the area from where the traffic is generated and I am sure that you’d love posting on LinkedIn and the insights relative to other ad network will give you firm determination that which ad network is precise and render better result.

I hope you’d certainly like what I have shared. I will keep sharing new and disruptive technologies with you. Any comment pertaining to this post can be asked to me directly or through mail. ‘nikhilmisra@outlook.com’

Did you like the post? Did you use LinkedIn ads? What is the successful rate of your LinkedIn ads? Please share your comments.

Reliance Jio Messaging Services released new app “Jio Chat”

Jio-chat

Reliance Jio Messaging Services Pvt. Ltd has released a new messaging app called Jio Chat. Jio Chat is the messaging app by an Indian company. Earlier Bharti Softbank, launched an app named hike messenger on 12th December, 2012. Bharti Softbank is one of India’s leading business groups with interests in telecom, agri business, financial services, retail and manufacturing. So it is Second Indian app.

Jio Chat reimagines the way you communicate with your friends and family.
With Jio Chat enhanced messaging, voice and video calling are just one-click away. Connect Instantly with friends, family using Jio Chat. Jio Chat provides features to express in an fun & flexible way using with voice, video, conferencing, messaging, instant video, sticker, doodles, and emoticons.

icon-google-play

App_Store_ios

The Star Wars Battlefront video game trailer is out now & is mind-blowing

Electronic Arts released there new game trailer of the upcoming Star Wars Battlefront video game which is mind-blowing.

star wars battlefront

It will hit the shelves later this year, on November 17 for Xbox One, PlayStation 4, and PC. Have a look on trailer which is packed with mind-blowing graphics. Star wars  Battlefront is the first-person & third-person game.

Motorola launches Moto E (2nd Gen) 4G in India for ₹ 7,999

One Month Back Motorola launched the 2nd Gen Moto E with a Price tag of ₹ 6,999 rs on Flipkart. Now they have launched the 4G variant of the 2nd Generation Moto E in India. It is also available exclusively through Flipkart.

moto_e

 

The 3G variant uses Qualcomm Snapdragon 200 processor while the 4G variant run on the Qualcomm Snapdragon 410 processor but both phones look identical in terms of look. There is no change in the camera department, all the specs are same. The 4G variant is a bit more expensive, costing ₹ 7,999 compared to the 3G model that costs ₹ 6,999.

flipkart

Motorola Launched Moto Turbo in India for ₹ 41,999 ($669)

Today Motorola Launched a new Device Moto Turbo. Moto Turbo is same as Moto Maxx which is available globally & Droid Turbo for Verizon Wireless. Motorola Moto Turbo is now Available on Pre-Order from flipkart with offers. Moto Turbo Display Resolution is 2560 x 1440 pixels with 5.2-inch AMOLED Screen. Moto Turbo uses 2.7 GHz Qualcomm Snapdragon 805 with 3 GB of RAM. In the Camera Department it uses 21 MP as Primary Camera & 2 MP Front Camera.

Key Features of Moto Turbo

  • 21 MP Primary Camera
  • 3 GB RAM
  • 5.2-inch AMOLED Touchscreen (Quad HD, 2560 X 1440 Pixels)
  • Android 5.0 (Lollipop)
  • 2 MP Front Camera
  • 2.7 GHz Qualcomm Snapdragon 805 (Quad Core Processor)

flipkart

Top 5 Android Keyboard apps

PicsArt_1422010017308

Keyboard are one of the most important, really most important app on your Smartphone. Without a good keyboard, communicating on a smartphone can go from heavenly bliss straight back to teeth-pulling torture. There are hundred of great keyboards available in the market each with its unique & exceptional features. Finding a keyboard that fits you and your lifestyle can be a bit difficult. There’s a wide variety of third-party keyboards available for download that can suggest words as you type, let you swipe between letters for faster one-handed input and a whole lot more. Want to change to a split layout, have all the numbers up top all the time or customize the entire look and feel of your keyboard? You can do all of that and then some with our five best keyboard apps for Android phones and tablets.


1. SwiftKey Keyboard: 

One of most popular & best keyboard on Android for years. SwiftKey Keyboard soared above Every Keyboard available in the market including Google Keyboard and it do come preinstalled on many Phones & Tablets. SwiftKey is an alternative touch keyboard that gives you smart, fast typing on Android – free. It’s the best smart keyboard for Android for fast SMS, chat, text and email, becoming the default across all your apps. It’s packed full of customization features including over 30 colorful themes, layouts for all screen sizes and devices, and supports over 80 languages. SwiftKey is Trusted by Millions & provides features like clever Emoji Prediction, Personalized Predictions, Smarter Autocorrect, Beautiful Themes, Effortless Typing & many more.

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2. Google Keyboard:

While years ago, Google’s built-in android keyboard was considered a bit of a slouch, it’s built to compete today. The Google Keyboard is completely free, supports gesture typing for both individual words and entire sentences, a bounty of languages, a modest choice of themes, and it was the first keyboard to feature the full library of Kit Kat emoji last year. That may not sound like much, but after years of mediocre or downright dreadful emoji from the OEMs and keyboard manufacturers, Kit Kat system emoji was a welcome change and drew in quite a few users before third-party keyboards began to integrate it.

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 3. Swype Keyboard:

Swype is all about YOU. Whether you’re a fast tapper, exact typer or a Swype Ninja, get ready for a better, faster keyboard experience that gets smarter the more you use it. Swype pays attention to the way you input text and creates a personal language model that follows you from device to device. Swype – the world’s most powerful keyboard. Swype provides features like Bilingual support, Accessibility support, Next word Prediction, Language Download, Keyboard Theme, Smart Touch, Gestures & many more of features.

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4. Fleksy Keyboard:

Fleksy is my personal favorite, Fleksy is fastest & most accurate keyboard with beautiful customizable. It is much better than your standard input methods and predictive text engines. Fleksy is a keyboard that exudes class with its minimalist styling and its artfully done themes. Fleksy is the most fun, customizable way to type, and officially the fastest keyboard in the world. Fleksy is the only keyboard that allows you to find and send GIFs, and customize your keyboard with powerful Extensions and colorful themes. Use Fleksy Extensions like: GIFs, Android Launcher, Editor, Number Row, Keyboard Shortcuts, Invisible Keyboard, and Rainbow Key Pops.

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5. Minuum Keyboard:

Minuum takes up less than half the screen space of regular keyboards while still allowing you to type delightfully fast and surprisingly sloppy—all thanks to revolutionary new auto-correction. Spend 15 seconds with the introductory tutorial and you’ll be able to start typing with Minuum—instantly. The more you type, the better Minuum gets.

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